Search engine marketing is an act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. The other definition is "Improving an organizations visibility within search results when search phrases entered at search sites returns a listing of related web sites".
Search Engine marketing methods include:
1. Search engine optimization
2. Search engine advertising
Search engine optimization:
Every business expands form local market to global market if the search engine methods are applied properly such that the web presence is felt in the search engine. Main tool towards the global presence is website and if it is properly marketed than it will be viewed by many visitors through the search engine. Any of the marketing method will do for the task. A search engine will display search results, by matching the keywords input by the search engine user with web pages in their database. Search engine will display a listing of websites with the correct matches for the user keyword. This makes it important for a website to be optimized so that it contains keywords which match with the words typed by search engine user. Before moving out for the search engine marketing or optimization, one thing should always be kept in mind that what are the keywords that will sell the product. Do a thorough market research or keyword research and see that what the visitors are looking out on the search engines. Provide the relevant information on your web page, for what the visitor is looking out.
Search engine advertising:
After a website is optimized for search engine, a company can go in for search engine advertising. Search engine advertising is a process of paying money to search engines or directories to enhance a sites position; paid placement and paid inclusion programs are included.
The whole process of search engine marketing is not just marketing the site but also making aware of the products to the potential customer.
By: Nik Chauhan
